Making Renewals More Strategic for a Retailer

Anticipating their license renewal, a battery retailer and recycling services organization sought to collaborate with their CDW account manager and the wider CDW team. This renewal posed unique challenges due to the company’s extensive network of over 5,200 franchises. CDW recognized this as a significant opportunity to assess the customer’s licensing footprint and deliver a solution tailored to their complex business needs.

The customer’s primary focus was transitioning from a legacy Google G-Suite SKU to a modern solution compatible with all franchises while staying within strict budget constraints.

CDW brought together a dedicated team of stakeholders, including the customer, internal experts and a Google specialist, fostering a collaborative environment. CDW ensured all business needs were addressed on time and within budget by maintaining constant communication and alignment throughout the extended sales cycle.

This cooperative effort allowed CDW to develop a custom solution that aligned with the customer’s budget and timeline and offered cutting-edge technology to drive innovation.

To address the customer’s requirements, CDW recommended a customized Google Workspace solution designed to optimize efficiency and cost-effectiveness. This solution included the following components:

• 1,200 Enterprise Standard licenses
• 9,200 Google Frontline Starter licenses
• Gemini licenses to begin the AI journey
• A 36-month commitment plan

The recommended solution balanced immediate operational needs with a forward-looking approach, setting the stage for ongoing innovation and growth.

With CDW’s comprehensive support, the customer completed their license renewal on schedule and within budget. The implemented cloud solution introduced significant upgrades and innovative tools, enhancing the customer’s operations while preparing them for future advancements.

By partnering with CDW, the organization is now well-positioned to achieve operational excellence, drive efficiency across its franchises, and unlock new opportunities for innovation in the years to come.