Drive Better Customer Experiences with Salesforce AI Agents and CDW

Today’s customers have high expectations when engaging with a company. From personalized experiences to zero contact center hold queues, the bar is high when it comes to customer experiences.

Artificial intelligence (AI) has emerged as a tool companies can use to help meet these demands. AI began with predictive capabilities, such as fraud detection and forecasts based on historical data. It then moved on to generative AI, known for creating images, content and responses in real time.

Now, agentic AI takes the stage, going beyond individual tasks to independently make decisions, execute actions and adapt based on new data. It mimics human decision-making while continuously learning to provide optimal outcomes.

Salesforce makes it easier for organizations to adopt agentic AI through Agentforce, an application that can be used to build a custom AI agent. Unlike traditional chatbots or copilots, AI agents are autonomous and goal-oriented.

Using Agentforce, organizations can build an AI agent or multiple agents to help provide faster, more personalized data-driven customer experiences, improved 24/7 support, marketing campaigns, sales coaching and more — all without disrupting workflows or relying IT resources.

Watch our webinar on using Salesforce Agentforce to easily create an AI agent to drive better customer experiences.