4 Guiding Principles for Aligning Technology With Business Growth

When you work with a technology partner who is as invested in your business as you are in theirs, you’re more likely to be prepared when your IT needs and the technology landscape shift. Amazing doesn’t happen in a single transaction — your business buys a product, and your IT woes magically disappear. Amazing outcomes require a holistic approach.

Organizations must leverage technology investments effectively to drive value and stay ahead of the competition. To do that, you must understand the lifespan and value of the products you are using, and your licensing agreements.

Here are four guiding principles that can help your business align its technology with business growth objectives:

Making time to evaluate your IT investment can be challenging, but it’s imperative that the products your IT team uses are a good fit for your organization and that you plan for your next move once the life of those products ends. Knowing why you need each product, its uses and its current utilization level allows you to determine how big your return on investment is. CDW’s customer success approach ensures that customers achieve their organizational objectives, from configuration to renewal, by deeply diving into the products they’re using.

Investing in ongoing education and IT support can help your organization optimize its technology and triage potential issues before they arise. When you turn to CDW for support with your technology, our experts provide regular updates and insights about your environment, empowering you to make informed decisions rather than wait for surprises during contract renewals.

Our proactive approach to educating customers about their licenses and hardware helps identify cost implications early, leading to better financial planning. CDW experts have a finger on the pulse of the changing IT landscape and a deep understanding of the partners and technology they are dedicated to. This allows us to share the latest portfolio offerings that align with your business needs as they become available.

Effective management of assets — physical, financial and contractual — is key to achieving business goals. Implementing a strategy that aligns with your organization's needs ensures that all assets are accurately covered and well maintained. By defining an asset baseline and simplifying maintenance administration, your organization can improve contract management, allowing for smoother operations and better resource allocation. With the right oversight, you can ensure that your technology investments are optimized and contributing positively to growth.

Integrating technology solutions should be more than transactional sales; it requires a holistic perspective on how technology fits within the broader business landscape. By considering the immediate needs, future transitions and strategic projects, your organization can maximize the return on its investments.

When partnering with an organization to support gaining a holistic approach to your environment and technology integration, ensuring your business needs are their priority is critical. The CDW Customer Success team prioritizes what’s best for the customer because we look at things from a strategic standpoint — how does this technology meet your needs today, and how will it support your plans? — not a transactional sale.

Our goal is to think about our customers’ changing environments and ensure that their investments are not put to waste. This is why we prioritize educating and updating  you on the technology and its features.

By following these four guiding principles, your organization can effectively align its technology strategies with business growth, ensuring you remain agile and responsive to current and future challenges. A strong partnership with technology experts like CDW can further enhance this alignment, providing invaluable insight and support tailored to your business needs.